She earned a degree in Audiovisual Communication (UPV/EHU) and in History and Music Sciences (UCM), a Master's Degree in Digital Marketing, Growth Hacking and E-commerce (UB and OBS Business School), a Postgraduate Degree in Communication Management in Cultural Organizations (UCM) and a Postgraduate Degree in Entrepreneurship and Social Innovation (UNED).

Her professional career is linked to enterprises such as Tabakalera, Teatro Paraíso, La Baracca Testoni Ragazzi and EITB, among others. She currently works at Teklak, a communication and audience studio of which she is a founding partner. It is a socially committed firm that assists other agents in the implementation and consolidation of their projects to promote creativity, knowledge and critical thinking.